Fuerza Bruta Miami Press

FINAL WEEKS!! SHOW MUST CLOSE AUG 9^th

International Smash Hit FUERZA BRUTA Sets House Record For
Longest-Running Theatrical Performance At The Adrienne Arsht Center

Special Limited Edition Fuerza Bruta Party Pack DISCOUNT
Offered in Celebration of a Successful Run

MIAMI, FL July 16, 2009 – With the addition of a second extension, FUERZA BRUTA has broken the house record for the longest-running show at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County. This will be the final extension as the show is scheduled to open in Mexico in September and must close in Miami on August 9.

To celebrate the success of the run, a special FUERZA BRUTA Party Pack promotion is being offered.  The package includes a $40 discount on four tickets plus four sets of special, Fuerza Bruta merchandise valued at $128. Details are available at www.fuerzabrutamiami.com.

“We are thrilled to extend our run and have Fuerza Bruta break the house record at the Adrienne Arsht Center,” said Michael Cohl Chairman of S2BN Entertainment, the Miami-based entertainment company that is producing the show. “There has been an incredible response.”

“The buzz surrounding Fuerza Bruta is infectious,” said M. John Richard, president and CEO of the Adrienne Arsht Center. “Miami has embraced this exhilarating production with tremendous fervor, making it one of the highest-grossing shows in the Center’s three-year history. Thanks to our partnership with S2BN Entertainment and Ozono Productions, more than 25,000 people will have enjoyed the thrill of Fuerza Bruta for the first time!.”

Before coming to Miami, FUERZA BRUTA’s touring company played major cities worldwide including New York, Buenos Aires, Lisbon, London, Cordoba, Bogota, Edinburgh, Berlin, Mexico, and Sao Paulo to high critical acclaim. Fuerza Bruta also has a company in New York that is currently performing their second blockbuster year.

Free from the confines of spoken language and conventional theater, FUERZA BRUTA has become the “go-to” theatrical experience for edgy non-stop entertainment.

SHOW TIMES & TICKET PRICES

Performances are Tuesdays through Sundays at 7:30 p.m.; and Fridays and Saturdays at 7:30 and 10 p.m.  Single ticket prices are $63.75 and $73.75 including a $3.75 facility fee.

Tickets can be purchased through the Adrienne Arsht Center box office at 305.949.6722 or online at www.arshtcenter.org. Groups of 15 or more, please contact 786.468.2326.

For more information and video clips please visit www.fuerzabruta.net.

ABOUT FUERZA BRUTA

FUERZA BRUTA is an event where worlds collide and reality takes a back seat. This heart-pounding theatrical experience takes place completely on the Lynn Wolfson stage and begins the moment audiences walk in through the Center’s loading dock (dubbed the “Media Dock”) into the G-Lounge – a hip urban space, alive with heart-pounding club music directed by Miami’s best DJs, multimedia art installations created by local artists, and a signature Barton G. food and beverage experience.

At show time, audiences are ushered onto the main stage where they are engulfed in a 360 degree spectacle featuring mind-blowing visual effects just inches above the audience that must be seen to be believed – a man running full throttle on a giant treadmill, bursting through a series of moving walls; performers suspended in mid-air surrounded by a vast sea of mylar; and gorgeous women twisting ethereally in a lucite pool above the audience.  Argentinean creative genius Diqui James, one of the creators of the smash hit show De La Guarda, created original scenes and magnificent customized staging exclusively for the Miami engagement.

As the performance winds down, the visual and aural party continues in the G-Lounge. The pre- and post-party lounge is open to the general public.

FUERZA BRUTA premiered in Buenos Aires in 2005 and has been seen in Lisbon (2006), London (2006), Buenos Aires (2006), Bogota (2007) and at the prestigious Edinburgh Fringe Festival (2007), where it earned critical praise and was honored with the Bank of Scotland Herald Angel award for “the biggest and best show on the Fringe – the must see event of 2007” (The Herald). In October 2007, FUERZA BRUTA debuted at New York City’s Daryl Roth Theatre where De La Guarda had played a smashing six-year off-Broadway run. The New York engagement has attracted unprecedented national media attention and quickly extended its run due to overwhelming demand.

Celebrity followers of James’ De La Guarda included Leonardo DiCaprio, Justin Timberlake, Madonna, Cameron Diaz, Sting, Britney Spears, Harrison Ford, Tyra Banks, Robert DeNiro, Catherine Zeta Jones, Sandra Bullock, Lucy Liu, Demi Moore and Drew Barrymore among others.

Celebrities who have visited the NYC or Miami production of Fuerza Bruta include, Lil Wayne, Jessica Alba, Fergie, Beyonce, Rachel McAdams, Jude Law, John Legend, Tyra Banks, Shakira, Alexis Bledel, Amber Tamblyn, Kelly Rowland, Michelle Williams and Serena Williams.

FUERZA BRUTA was created by Diqui James (De La Guarda Co-founder/Co-creator); Gaby Kerpel (De La Guarda Composer/Musical Director); Alejandro Garcia (De La Guarda Technical Director) and Fabio Daquila (De La Guarda Production Supervisor).

For more information, photos, music, video clips, media reviews and more please visit www.fuerzabruta.net.

FUERZA BRUTA is presented in Miami by the Adrienne Arsht Center, S2BN Entertainment and Ozono Productions. The Miami production is sponsored in part by the Opera Suites and Marina. The Miami New Times is the official media sponsor of the Miami production.

Adrienne Arsht Center for the Performing Arts of Miami-Dade County is made possible by the public support of the Miami-Dade County Mayor and the Board of County Commissioners, the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, and the Miami-Dade County Tourist Development Council. Education & Outreach is funded in part by The Children’s Trust. The Adrienne Arsht Center also receives generous support from private and corporate contributions to the Performing Arts Center Foundation of Greater Miami Inc. through its Visionary Society Membership Program and Major Gifts Program; City of Miami Omni Community Redevelopment Agency; American Express Company; Arison Arts Foundation; Dade Community Foundation; ExxonMobil Inter-America Inc.; Funding Arts Network; Southern Arts Federation; The MAP-Fund, a program of Creative Capital, supported by the Doris Duke Charitable Foundation and the Rockefeller Foundation; The Andy Warhol Foundation for the Visual Arts; the State of Florida, Department of State, Division of Cultural Affairs and the Florida Arts Council; the National Endowment for the Arts; and the John S. and James L. Knight Foundation

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Editor’s Note:

Related high-resolution photos and Beta footage are available by request.

About Adrienne Arsht Center for the Performing Arts of Miami-Dade County

Adrienne Arsht Center for the Performing Arts of Miami-Dade County is Miami-Dade County’s largest ever public/private-sector partnership, comprised of an $150 million private capital campaign conducted by the Performing Arts Center Foundation and public funding drawn primarily from the County’s Convention Development Tax revenues, as well as the City of Miami Omni Redevelopment District Community Redevelopment Agency. Greatly enhancing the artistic and educational opportunities in South Florida, the Adrienne Arsht Center will have significant and long-term economic benefits for the city and the region.

The Adrienne Arsht Center, designed by the world-renowned architect Cesar Pelli of Pelli Clarke Pelli Architects, includes the 2,400-seat Sanford and Dolores Ziff Ballet Opera House, the 2,200-seat Knight Concert Hall, a 200-seat black box Carnival Studio Theater, the Peacock Education Center, a restored Art Deco Tower, and the Parker and Vann Thomson Plaza for the Arts, which unites the Center buildings across Biscayne Boulevard, providing a magnificent setting for outdoor entertainment and informal gatherings. The key members of the design team include theater planning and design consultant Joshua Dachs of Fisher Dachs Associates, Inc. and acoustician Russell Johnson of ARTEC, Inc., both of whom worked of the project since its inception.

The Adrienne Arsht Center is a Miami venue not only for its four resident companies (Florida Grand Opera, Miami City Ballet, and New World Symphony), but also for many smaller South Florida arts organizations that will perform in its theaters on a regular basis, as well as for the finest popular and classical performances from around the world. With state-of-the-art performance facilities in Miami for the first time, the Adrienne Arsht Center offers South Florida audiences the best and most diverse theater, music, and dance – with a dedication to entertain, challenge and educate all segments of the community. For more information, visit www.arshtcenter.org.

About S2BN Entertainment

S2BN Entertainment is a diversified international family show and event entertainment company specializing in the acquisition, development and production of high caliber touring exhibitions, unique live music tours and events, theatrical performances, and consumer and multimedia product offerings. Our experienced management team executes activities across all types of global venues – from stadiums to theaters. S2BN Entertainment delivers solid profitability while providing extraordinary experiences for our clients and our customers.

About Ozono Producciones SRL

Ozono Producciones SRL is an Argentinean company devoted to the production & promotion of live shows and events, artists, TV and radio shows. Ozono’s members were pioneers in show business in Argentina. In recent years, Ozono has carried out the integral production of local shows, like Fuerza Bruta, which has already been staged in various cities around the world such as New York, London, Lisbon, Edinburgh, Berlin, Bogota, Sao Paulo and Mexico City. The success of our international concerts, festivals, musicals, plays and family events are the result of a professional and enthusiastic hard working team.

MEDIA CONTACTS:
Zakarin Public Relations
Destiny Spang
destiny@zakarinpr.com
305.372.2502

S2BN Entertainment
Caren Bell
cbell@S2BNEnt.com
305.604.8071

Suzette Espinosa Fuentes
Sespinosa@arshtcenter.org
786.468.2221

The Miami production of Fuerza Bruta will stretch the Arsht Center’s production skills and the show’s concept of enveloping audiences in a mind-bending environment. Instead of starting and ending the fun with Fuerza, the center hopes to further entice audiences with an art-filled entry and in-house nightclub.

Just mounting Fuerza Bruta in Miami is a significant challenge for the center’s production staff. To trim costs, most of the show’s machinery and set pieces are being built in Miami, so that only two cargo containers, instead of the usual seven, will be needed to ship the production from Argentina.

The elaborate production isn’t only on stage. It also will surround audiences from the entrance to the Barton G-designed Fuerza Lounge around the performance area. The idea is to extend the show’s atmosphere into a full night out. When Scott Shiller, the center’s executive vice president, saw De La Guarda, the predecessor to Fuerza Bruta, in New York, he was so excited he didn’t want to leave.

Call it theater of the surreal … made spectacularly and disorientingly real: Women romping overhead in a pool of water. A man on a treadmill, crashing through walls and rooms as if the world were rushing past him. People dancing in tiny rooms until their flying limbs shatter the walls.

All that wildness happens in Fuerza Bruta (Spanish for Brute Force), the Argentine spectacle that will transform the Ziff Opera House at the Adrienne Arsht Center for the Performing Arts into a theatrical funhouse beginning Tuesday, June 9.

For the show’s creators, action is all. They dispense with script, story, words and any conventional sense of meaning to create a theater of the senses, simultaneously high impact and high concept.

A night at Barton G Lounge

Miami has a new reason to dance the night away:  The G Lounge by Barton G is otherworldly, swirling with bright lights and pulsing music. However this downtown haven is only temporary.